Meet the Sew Over It team!
Rosie Stirling – General Manager
Whilst undertaking research in physical geography, sewing became my much needed creative outlet to clear my head after a day of science. It was a challenge from my sister that made me take the leap from quilting to dressmaking and I’ve never looked back! I love using the online resources shared by the fantastic sewing community to learn new skills and I’m always up for a bit of a sewing challenge. After leaving the academic life behind me I began my biggest challenge so far and started the tricky task of finding a role that combined my two great loves: sewing and spreadsheets. I’ve been lucky enough to find that role at Sew Over It and thoroughly enjoy putting my spreadsheet skills to work (whilst being surrounded by fabric of course!).
Our General Manager, Rosie manages both the classes and wholesale sides of Sew Over It, and is based across both Clapham and Islington, Monday-Friday.
Alex Whatley – Content Manager
Since I was a child I’ve always enjoyed indulging in creative pursuits – whether that was making my own jewellery at primary school, decorating (and constantly rearranging) my bedroom, or spending time writing. I taught myself to sew in 2011 with the help of the blogging community, which eventually led to my job at Sew Over It. My role now combines my love of being creative with words and pictures with my passion for sewing; both together I hope to be able to use to inspire others to create their own handmade wardrobe.
Alex is our Content Manager, and with Lisa coordinates our marketing strategies, as well as managing all our social media channels (Instagram, Twitter, Facebook, Pinterest, vlog and blog). She liaises with press and creates all artwork for our advertising campaigns. Alex is also our resident website troubleshooter! As well as this, she works with the Pattern Development team on our range of commercial patterns, co-writing the instructions and managing the online releases. Follow her on Instagram! She is based in Clapham, Monday-Friday.
Mollie Lloyd – Online Shop & Shops Manager
From as far back as I can remember, I have been passionate about arts and craft and making things. I grew up in North London and I am heavily influenced by the mix of different cultures, races and identities that I was surrounded by. I set up my own jewellery brand in 2013, BethanJoy London and I really enjoy creating my own pieces and seeing them come together to help create different looks and styles. I am really excited about being part of the team at Sew Over It to help our customers create their own ideas and encourage more people to get involved in making their own clothing.
Mollie is our Online Shop & Shops Manager, and is in charge of our online shop and looking after both branches. She processes all of your online shop orders, making sure they are sent out speedily! You will also see her in the Clapham shop if you pop in for a browse or an evening class. Mollie is based in Clapham, Tuesday-Saturday.
Nicole Wells – Production Manager
I began sewing when I was about 7, when my mother taught me so that I could sew tiny clothes for my bear collection and I haven’t really stopped since! Sewing is very much a skill passed down through the women of my family – my mother and both grandmas have all been keen sewers and knitters. I taught myself to knit following my degree and I rarely leave the house without a project in my bag! I completed a BA Fashion Studies degree at the University of Derby and specialised in Menswear in my final year, after completing menswear internships in London. After graduating, I moved back to London and have worked in garment production and freelanced in menswear pattern cutting.
Nicole is our Production Manager, and oversees the process of bringing our patterns, kits and online classes to life. She is based in Islington Monday, Tuesday, Thursday and Friday, with Wednesdays in Clapham.
Holly Macedo – Visual & Product Merchandiser
I’ve gained a variety of creative experience since graduating from The Arts University Bournemouth in 2012. An imaginative, multidisciplinary designer with a determined and diligent nature and passion for crafts, I’ve worked as a costume designer for film and theatre productions in the UK and abroad; set the stage for various brands as an in-store visual stylist; produced unique festival accessories for Soho’s infamous costume shop and worked with ITV and Skinnydip London as a freelance illustrator. Follow my Instagram for snippets of my design work and processes, haphazard embroidery, bespoke unicorn horns and cats!
My role at Sew Over It is just as wonderfully varied, supporting the business through creative, customer-facing and administrative (!) means. I enjoy managing the visual merchandising for both stores and am excited by the potential of these bright and beautiful spaces! I also ensure that lots of new products are added every week to the site to inspire our talented SOI community!
Holly is our Visual & Product Merchandiser, and makes sure both shops are kept fresh with lovely new displays. She also updated the online shop with lots of fabric every week, writes her Fabric Weekly newsletter and with Matilda replies to our customer emails. Holly is based in Clapham, Monday-Friday.
Matilda Meanock – Islington Coordinator
I have always been interested in arts, crafts, textiles and fashion for as long as I can remember. I graduated with a BA Hons degree in Textiles, specialising in stitch. I loved this course as I could experiment with all types of materials and techniques to create new and exciting textile surfaces for garments. Whilst always having a creative project on the side, I then went into the world of customer service and became manager of a team working for a home interiors company, which was great fun and interesting to learn how the admin and business side of a company operated. My next adventure was for another home interiors company but this time I got to use my creative side to assist in designing a range of cushions, rugs, wall hangings, ceramics and furniture. Now working at Sew Over It, I get to combine my love for all things creative with my customer service skills, which I love! I’m learning new skills every day and really enjoying being back in the world of textiles and dressmaking.
Matilda is our Islington Coordinator. She runs the Islington shop, manages all our wholesale orders and is heavily involved with production. With Holly, she also looks after our customer service email account, answering all your questions and queries. Matilda is based in Islington, Tuesday – Saturday.
I am currently studying BA Graphic Design at Central Saint Martins specialising in advertising. Always been more creative than academic doing Textiles all through school and A level as well as Art and Photography and Film. I’m still in the process of deciding where I want to take my work in the future, but take a peak at my website to get a little taste of what I’ve been up to!
Amy is our Workshop Assistant and works in Islington on Sundays.
Lisa (LJ) Gaunt
After graduating with a BA in Costume Design from Wimbledon College of Art, I went on to do some more intensive pattern cutting courses at Kensington and Chelsea College. With two BTECs under my belt, I worked on various fringe productions for a while before deciding to take some time out. I’m now back flexing my creative muscles at Sew Over It. I’m always on a quest to learn a new skill. I knit, crochet, sew and embroider and I’m currently contemplating trying my hand at patchwork – because you can never have enough projects on the go at once! You can read about my adventures on my blog, Tiny Stitcher.
LJ works alongside Lisa to create samples for upcoming classes and patterns, and takes the step-by-step photographs for our PDF pattern releases.
My first memory of really wanting to make something was when, aged 11, I pitched my pillow design to my school teacher and the response was “I don’t think that will work… not sure if you will be able to do it.” Being the stubborn creative that a lot of us are, that instantly became my motivation to create. In 2013 I started making my friends handmade bespoke gifts, then I started making gifts for their friends and soon I had a list of orders. Now I run my business BonnieStitch, creating unique and personalised handmade items on a bespoke basis.
Esther is our intern and Operations Assistant, and works alongside Mollie to look after the online shop. You’ll find her in our Islington shop on Thursdays, and Clapham on Fridays and Sundays.
Ever since I can remember I’ve always enjoyed making all sorts of things. I studied BA Fine Art but once I graduated ended up working administration and doing very little making. I bought a basic sewing machine to help me make some elaborate Halloween costumes and I was hooked! It gave me the creative outlet I had been craving. After I had my two girls I didn’t want to leave them for just any old job, it had to be something special. Working at Sew Over It was the job I was looking for. And I am so happy to be part of the team and have an opportunity to meet, work and learn from so many talented people.
Louise is our Operations Assistant and works in Clapham on Mondays. A show veteran, you might also see Louise at the Knitting & Stitching Show and Handmade Fair.
I am a London based Menswear Designer, specialising in outerwear. For the past year I have been studying on the MA Fashion course at Central Saint Martins, but I’m currently taking a year out to focus on freelance commissions. I got into sewing at a young age and have never really stopped; making my own prom dress has turned into designing and making luxury menswear. Follow me on Instagram to see some of my work and daily inspiration images.
Ellie is our Pattern Production Assistant, working alongside Nicole to prepare our class patterns for commercial release. She is based in our Clapham branch and works on Monday.
I have always been drawn to my creative side, and in particularly sewing, drawing and painting. My passion for arts and craft led me to study BA Costume Design at Wimbledon College of Art. After graduating, I worked in costume roles for youth theatres, performing arts organisations and fringe theatres. I love experimenting with style, colours, mediums and techniques in my work. Currently I am putting my skills to use in illustration, check out my portfolio.
Working at Sew Over It is such an enjoyable experience where I’m learning something new every day. I love that my tasks in the job role can vary from face to face customer service, cutting beautiful patterned fabrics to processing online orders. To be part of a team as passionate about sewing and creativity is an added bonus!
Delvina is our Shop Assistant, and works in Clapham alongside Mollie on Tuesdays, Fridays and Saturdays.
After a number of years studying biology in research roles at Imperial College, Cambridge University and the Natural History Museum, I decided to have a change in career and pursue my creative dreams. Since then I haven’t looked back and retrained in pattern cutting and creative product design and development. I spend one day a week working for Sew Over It and the rest of my time working on The Fold Line, an online sewing community that I co-founded in 2015, as well as other freelance commissions.
Rachel works with us on a freelance basis assisting our Pattern Development team in bringing our range of commercial patterns to life.
Poppy is Lisa’s 5 year old Tibetan terrier/poodle cross and a regular at Sew Over It. If you pop into the shops you might find her napping on Lisa’s knee, sneaking a ball of wool to play with, or barking at the postman!
Meet The Teachers
I run a London-based contemporary design studio, specialising in vivid print and interior-fashion textiles. My recent work includes partnerships with Urban Outfitters, REN Skincare and Heal’s, as well as producing my own collections; while photography has given me the opportunity to work with Getty Images, Secret Cinema, Eleanor Pritchard, plus the lovely team at Sew Over It – see some of my images throughout the website!
My approach is typified by a celebratory use of colour, pattern and abstraction, while rooted in an appreciation of contrasting cultures and a rich tradition of visual storytelling, informed by my Indian heritage. See more of my work on my website or follow me on Instagram.
Kangan is the Sew Over It photographer, and takes all the photos for our classes and patterns.
At the age of eight I declared to my mum I was going to work in fashion and she would need to send me to fashion school! After announcing my intended career path so boldly I went back to my room and kept gluing all my pictures together to create my seasonal ‘mood board’ and ever since that day creating, sewing and fashion has been my world!
I studied fashion design in Sydney & after graduating worked for well known Australian fashion designers, Collette Dinnigan & Johanna Johnson working on designs for high profile celebrities & red carpet events. I started teaching fashion design and fashion business at Sydney’s Design Centre at Sydney Institute, TAFE whilst continuing to freelance in the fashion industry; you can never give it up entirely!
In 2014 I made the exciting leap to move to London & into the British fashion world, which has always been a source of inspiration for my own work. I worked for Emilia Wickstead whilst completing a Post Graduate in Creative Pattern Cutting and Garment Technology, which allowed me to explore my creative tendencies whilst honing skills in garment construction. I am now currently a Garment Technologist for Roland Mouret and enjoy balancing the luxury fashion world with teaching sewing at Sew Over It and passing on my skills and knowledge in a wonderful creative environment.
Ellen teaches our beginner sewing classes.
My passions revolve around craft, textiles and illustration. I love creating and customising objects from tablecloths to mirrors. I started sewing and making my own clothes when I was 13 and I always used textiles as a way to express my creativity. At the age of 18, I studied Fashion design in France and learnt a great deal about sewing and pattern cutting. I followed up this degree with an MA in Textile at Chelsea college of Art and then worked at Liberty fabrics for 2 years and became an expert in Liberty designs!
Dominique teaches our beginner sewing and dressmaking classes. She also works on our commercial pattern range with Lisa.
My approach to sewing is perhaps a bit more wayward than most. A passionate quilter from a young age, I became interested in the history of crafts and other textiles, which I used writing a master’s in Art History at Oxford University. I have since worked at the Ashmolean Museum and Smith College Museum of Art, as well as the odd London art gallery. I currently teach a sewing club for 8+ at a local primary school, and do freelance quilting and sewing projects.
Autumn teaches our quilting classes.
I have always loved sewing, can’t remember not sewing. I first started working in a repertory theatre and went on to complete a three year course in Theatre Costume. I worked at Scottish Opera as the Ladies Costume Cutter, working with designers, making patterns, cutting out and overseeing the making of costumes for all productions. Although I loved the world of theatre, I could not see the intensity and time involved working well with having a family and so applied to work with Catherine Walker, who at the time was making clothes for Princess Diana. There I learned couture techniques and worked on her bridal gowns. While my two sons were small I worked freelance for three of the leading bridal designers in London, Anneliese Sharp, Allison Blake and latterly Phillipa Lepley where I met Lisa. I still make wedding dresses for my own customers. I love the revival of interest in sewing and I love passing on my skills to a new generation.
Julie teaches our intermediate to advanced sewing classes where she passes on her wealth of knowledge from years in costume and couture.
I am a freelance costume maker based in North London. I started sewing as a way to boost my wardrobe as a teenager and never stopped! Through making my own clothes, I developed an interest in creative pattern cutting and period costume. A graduate of Wimbledon College of Art I particularly enjoy making pieces for theatre and circus.
Find out more about Alice on her website.
I am a freelance designer maker and soft furnisher. My journey on this path started as young girl watching my grandmother and mother make do and mend. I have since, always had a keen interest in all things handmade. I am self taught, driven to create by my love/obsession with fabrics and fascination of how things are made! I have worn many a hat within the industry but over the years I have come to specialise in soft furnishing and have recently completed an advanced course in soft furnishing accredited to The Association of Masters Upholsterers. I work from my lovely studio creating bespoke cushions, blinds, handmade curtains and swags. I also create functional bags from the beautiful fabrics that I find and kits to inspire you to sew.
I am inspired by the environment around me. Shape, form and simple structure are evident in my bag designs whereas colour and print directs my interior choices. Whilst there is fabric, let there be love!
Bevelee teaches all our soft furnishing classes.
I am a textiles designer based in South East London. After completing my degree in textiles at Central St Martins, I have continued to explore all aspects of fabrics, and fibres. My work particularly focuses around machine and hand knitting methods, patch-working, quilting, embroidery and graphic design. Colour and patterns are my major focus while my inspiration comes from fusing classic designs with contemporary colours. View some of my work online here.
Kate teaches our Intro to Quilting class.
I first started by studying a City & Guilds Pattern cutting course which led me into studying an HND in Textiles, where I fell in love with textures and embellishments in sewing. As I loved historical costumes with all of their beautiful textiles of lace, embroidery and beading so much, I then completed a BA (Hons) Costume Interpretation at Wimbledon College of Art. It was a course specifically about the construction of costumes rather than the design which suited me perfectly. It was here that I continued to specialise in textiles and hand finishing garments for a bespoke finish. Towards the end of the course, I knew I wanted to share my skills and passion for sewing and so becoming a teacher here at Sew Over It has been such a joy. Now, I love to teach freelance while working as a restoration seamstress at a vintage shop, repairing and restoring beautiful designer vintage pieces from the 1900s onwards. In my spare time I am always working on a sewing or embroidery project for myself or friends.
Rebecca teaches our Intro to Sewing classes.
My love of fashion began early, with my Grandma teaching me to sew as a child, and continues to this day! I moved to London at 19 to study Womenswear Design Technology at London College of Fashion, focusing on pattern cutting and garment technology, before starting my career as a pattern cutter and sample machinist for high end labels Future Classics and Pam Hogg.
I went on to complete a specialist Leatherwork course a few years later as i’ve always had a love for working with leather, learning to use specialist machinery and experiment with hand stitching techniques. This enabled me to move on to work as studio manager and leatherwork specialist at Peekaboo Vintage, focusing on their premium ranges, and creating patterns for their new pieces from specialist vintage fabrics including leather, plastics and antique silk and lace.
I have always been passionate about the technical side of fashion, and this is what drove me to set up my own small pattern cutting and leatherwork studio, helping designers bring their creations to life! My love of the technical side of design is also why I decided to begin teaching, to help others learn the skills they need to make their designs into finished garments!
Kate teaches our beginner and intermediate dressmaking classes.