Marketing and Content Manager – part time
The Marketing and Content Manager will be responsible for all the content on site and in our non-social media channels, including customer newsletters. In this role, you will also be responsible for marketing the brand via online marketing, advertising and PR channels. You will be working alongside the Social Media Executive to ensure consistency. The primary aim of this role is to increase brand awareness, new customer acquisition levels, conversion rates and market share.
The ideal candidate for this exciting opportunity will be a competent writer with experience of writing clear and convincing copy. A passion and understanding for the home dressmaking scene is essential in order to fully understand the brand and our audience. You will have a track record of undertaking successful marketing campaigns for other small companies. You will ideally have experience of working with the US consumer market, but this is not essential. As the role is varied, strong organisational skills are required, as well as excellent time management. The ideal candidate will be able to work to tight deadlines and also work flexibly as releases and deadlines can change quickly in a small company. Knowledge of WordPress would be an advantage.
Marketing strategy: To research and develop a suitable marketing strategy for Sew Over It across all the relevant channels with the view to maximising the market share. To be able to navigate Google Analytics in order to analyse our customer base and reach and identify opportunities. Put together a digital advertising plan incorporating Google Adwords and Facebook/Instagram Ads. Write marketing copy about new releases to our established customer base for Mailchimp newsletters, social media and our WordPress website. Coordinate with the Social Media Executive on new releases. Create new assets for website using Photoshop for promotions and releases.
PR: Identify opportunities to pitch to relevant media channels to gain more exposure. Build on our existing database and maintain regular communication with them. Approach suitable influencers for collaborations with the aim to increase acquisition and social media followers. Liaise with our Pattern Insiders and coordinate sending out patterns and instructions etc for every release.
Photoshoots: Coordinate models for the photoshoots and be present on monthly photoshoot days to ensure sufficient images are taken and that they are appropriate for marketing purposes.
Part-time: Monday, Wednesday, Friday (9/9:30 – 5/5:30)
Workplace: working from home with 1-2 meetings a month at our Essex Road, Islington location.
Salary: £30-35k pro rata depending on experience
Start date: as soon as possible
To apply for this role, please send an up-to-date CV with brief covering letter outlining your suitability to [email protected] Please write “Marketing and Content Manager” in the subject line.
Social Media Executive – part time
The Social Media Executive will be responsible for all content across our busy social media channels: Instagram, Facebook, Twitter, YouTube and Pinterest.
The ideal candidate will have an excellent understanding of social media, particularly Instagram and Facebook . You will have a proven track record of how you have enhanced other companies’ social media profiles. You will have a passion for and be able to demonstrate understanding of the home dressmaking scene and the wider market. You will have excellent written communication skills with an ability to write in the established tone of the company. This role requires creativity, an eye for style, and good photography skills. An enthusiastic approach to customer service and friendly engagement with our customer base is also key. An understanding on the importance of the representation of diversity is essential to this role. Strong organisational skills, high digital literacy and basic Photoshop skills are also required.
Work alongside our Marketing and Content Manager to ensure our social media reflects our overall marketing strategy. Put together weekly schedules for both Instagram and Facebook. Update our Pinterest boards with new customer makes and releases. Ensure Instagram hashtags are accurate and relevant. Engage daily (Monday-Friday) with customers both in the comments and DMs on all platforms, liaising with our customer service team on any issues that cannot be resolved. Work alongside Lisa on content for Instagram Stories.
Part-time: 15 hours per week split over Monday to Friday. Due to the nature of the role, some work will need to be carried out on each day of the week.
Location: working from home with 1-2 meetings a month at our Essex Road, Islington location. Ideally you will join us for our online team meeting at 9:30am each day.
Salary: £25-28k pro rata depending on experience
Start date: as soon as possible
To apply for this role, please send an up-to-date CV with brief covering letter outlining your suitability to [email protected] Please write “Social Media Executive” in the subject line.