Careers at Sew Over It


We’re currently recruiting for a Marketing Manager specialising in Digital and E-commerce and a Production Manager. Please read on below to find out more about the roles and how to apply.

Marketing Manager specialising in Digital and E-commerce


Founded in 2011, Sew Over It is now the UK’s biggest sewing brand; offering a wide range of sewing patterns, an online Stitch School, copyshop printing and fabric. In 2020, we moved the business to a completely digital model and we are now looking for an experienced marketing manager to help us grow the business both in the UK and internationally.

Purpose of role

The role of Marketing Manager is to develop, direct and manage our CRM, digital marketing, social media, advertising and PR strategies to maximise user acquisition levels, conversion rates and market share. You are responsible for planning, creating campaigns, promoting and ensuring that all brand and messaging is aligned.

You will manage a part-time Social Media Executive, responsible for running our busy social media channels, and a Content Marketing Manager, responsible for creating the content on-site and for CRM.

As a member of the senior management team, you are also responsible for the on-going development of the company’s culture, ethos, and management style.

Duties & responsibilities

To lead the long-term vision for the development of Sew Over It as the leading provider of digital sewing content in the UK and, ultimately internationally.

Be the owner of the Sew Over It and Stitch School websites with a focus on delivering the website KPIs and actively trading the website.

Set out annual marketing plans with detailed costings for approval by the founder. Work within these agreed budgets to deliver the marketing strategy effectively.

To lead, direct and deliver effective marketing strategies across all relevant channels with a view to maximising sales and market share. Manage all digital marketing channels, working with internal and external partners, including digital marketing agencies, to deliver the specific channel goals.

Develop effective and appealing marketing creative for use across all channels and negotiate and acquire cost-effective media online, in print and at events.

Create, execute and maintain an effective Customer Relationship Management programme, driving ongoing engagement of registered users with the ultimate aim of maximising conversion rates

Develop and lead the brand’s social media strategy across all channels, new and existing.

Create a unique on-site and off-site SEO/Keywords strategy and monitor and improve the overall SEO and PPC strategy

Manage the day-to-day relationship with our website development partner. This includes planning small changes to the website and managing a road map of enhancements to the website that will improve the website experience

Develop an ongoing PR strategy within the sewing, craft and lifestyle sectors, building strong relationships with key influencers in the press, on and offline.

Oversee the application of our brand guidelines across every aspect of the business; ensuring brand consistency is delivered online across all online channels

Lead, manage and motivate the part-time social media and content marketing managers including annual appraisals, salary reviews and strategy. Assist in the resolution of HR issues among your teams where necessary.

Actively participate in the direction of the company, compliance with relevant legislation and strategic planning through attendance of regular update meetings, finance reviews and strategy days.

About you

You will be accustomed to developing, managing and implementing effective digital marketing strategies. You will have experience working on an e-commerce brand and can demonstrate growth.

You will have a highly analytical mind and will enjoy crunching numbers and understanding what works. You will need excellent time management and organisation skills and be confident in leading a project and working with others.

A passion for and understanding of the home dressmaking scene would be ideal but is not essential in order to fully understand the brand and our market.


  • 2-3 years experience at Marketing Manager within an e-commerce environment
  • Agency management experience, including digital marketing, web development
  • Experience of WordPress and WooCommerce
  • SEO, including familiarity with SEO plugin tools and the latest in search best practice
  • Comprehensive knowledge of PPC
  • Understanding of Google Analytics, UX and social media metrics
  • Experience in CRM (we use Mailchimp)
  • Understanding of the merchandising process
  • Strong commercial acumen with the ability to problem-solve

How to apply

If you are interested in working with us please email [email protected] your CV and a covering letter letting us know why you would be a great candidate.

Application deadline: 8/01/21

Job Types: Full-time, Permanent

Salary: £35,000 per year


  • Some working from home during COVID-19 restrictions
  • Monday to Friday 9-5pm


  • 2-3 years experience in a similar digital marketing role
  • Proven track record and experience, with case studies/portfolio you can share
  • Marketing qualifications or equivalent

Production Manager


Sew Over It was founded by Lisa Comfort in 2011 with one main aim – to teach as many people as possible to sew! Sew Over It is now the UK’s biggest sewing brand, offering a wide range of sewing patterns, an online Stitch School, copyshop printing and fabric. In 2020, we moved the business to a predominantly digital model and we have big plans for the future. We are now looking for an experienced Production Manager to help us manage the sewing pattern and video production arm of Sew Over It. 

Knowledge of the home dressmaking industry is not essential however an understanding of the process of garment production is needed for this role.

Purpose of role

We produce dressmaking patterns on a monthly basis, usually in digital format. We also produce a 5-pattern ebook every year that is based around the concept of a Capsule Wardrobe. In addition to our patterns we also produce regular content for our Stitch School. This is a combination of video tutorials, downloadable guides and extra patterns for the Stitch School members. Currently our COO has been overseeing this side of the business but we now require a new role to manage this.

The role of Production Manager is to coordinate all the team involved in the production of our sewing patterns, photoshoots and Stitch School video content. They will liaise with the Creative Director/Assistant, freelance pattern cutters, the Pattern Manager, sample sewers and the Sew Over It team to ensure that deadlines are met for new pattern releases and that all of the team are kept on track throughout the production process. 

When working with the Pattern Manager, they may be required to assist with laying out digital patterns, creating technical drawings and laying out instruction booklets. 

When working on Stitch School content they will work closely with the COO and Stitch School Coordinator to ensure that content is prepped prior to video production, and with the editor post filming to ensure video content is ready for set deadlines. The Production Manager may also assist in coordinating live virtual events that sit within our Stitch School website. We have a photoshoot every other month or sometimes more frequently, this role will be responsible for organising the shoots, booking models, photographer, studio space and organising the production of the samples for the shoot. It is a busy role with lots of scope to make it your own.

Duties and responsibilities

You will be responsible for managing multiple members of the team, some of which work in house and some remotely.

You will manage the production process of our dressmaking patterns from the first creative vision to the release of the final product. This involves both digital and printed forms of patterns and therefore you will also work with our suppliers to ensure physical items are available to our online shop team in time for releases. 

You  will aid future changes in our printed pattern production process by sourcing new UK printers to help improve the efficiency of our production process.

You will organise getting samples of our patterns made up for our bi-monthly photoshoots. This will include liaising with the Creative Director/Assistant to choose fabric for pattern samples, booking models and photo studios and running the photoshoot on the day, working with our Marketing & Social Media team to ensure that all images needed are captured on the day.

You will work with the Stitch School Coordinator and COO to ensure patterns are ready in time for filming video content. Again, you will liaise with the Creative Director/Assistant about fabric choices for samples used. 

You will work closely with our Pattern Manager and be able to manage and assist with their workload if necessary. You will have the ability to produce technical drawings of garments and have good working knowledge of Adobe Indesign, Photoshop and Illustrator.

About you

You will have a strong understanding of the garment production process, and ideally knowledge of home dressmaking. You will be used to managing multiple projects at any one time as well as managing the members of the team  involved in the production process. 

You will be confident in meeting deadlines. In a small business these are often subject to change therefore you will be flexible and calm in the face of problem solving, should issues in production arise.

You are highly organised and a skilled project manager. You have excellent time keeping skills and are confident in leading a project and managing a range of personalities. You have experience in this sphere or have demonstrably relevant experience that would suit this role, such as a studio manager or project manager within the garment production industry.

You will have a good understanding of Adobe Creative Suite, in particular Photoshop, InDesign and Illustrator and demonstrable skills of such.


  • Highly organised & excellent time keeping skills
  • Skilled project manager
  • Experienced in managing busy teams
  • Knowledge of garment production
  • Experience of organising photoshoots
  • Proven experience of keeping to deadlines and problem solving
  • Previous experience in a project management or production role

How to apply

If you’re interested in working with us please email Rosie on [email protected] to let us know why you would be a great candidate, please include some examples of your technical garment drawings with your application.

Application deadline: 24/01/21
Job type: Full time, permanent
Salary: £32,000

  • 4 days a week from office in Bow, one day working from home (more working from home during Covid-19 restrictions)
  • Monday-Friday, 9am-5pm



Sew Over It :: London Living Wage employer